Input and update data in HubSpot for metric reporting, sales figures, and other key data

Engage with vendors and members on an ongoing basis, listen to customer requests, and keep a record

Contribute to the maintenance of external marketing websites such as Loopnet

Act as primary liaison with external marketing contractors

Updating WordPress website in collaboration with senior management

Proactively seeking out new Corporate (B2B sales) clients looking for coworking biotech labs via attending networking events, running email campaigns, etc.

Participated in the tradeshows and organized events for better reach and account-based marketing.

Created the Go-to-market strategy. Drove multi-disciplinary internal and external teams (product, sales, content) to achieve goals.

Conducted primary and secondary research to come up with the right set of target customers for the Grey Orange product stack.

Analyzed market trends to position products to different segments.

Liaison with prospects to better understand their requirements and map similar companies to the target segment groups.

 Developed objectives and KPIs for company’s [LinkedIn and Twitter] content strategy

 Generated reporting tools for company’s content strategy

 Analyzed industry landscape and created influencer profiles for strategy analysis

 Achieved 22.8% engagement rate during the company’s content strategy implementation and increased number of followers by 90%.

 Developed and implemented digital marketing campaign strategies to raise funds.

 Created and deployed social media content to spread awareness about adult literacy in the US.

 Managed communication internally with cross-functional stakeholders and externally with key account teams, related partners, and vendors.

 Lead strategic planning, performance, and evolution of the company’s digital marketing efforts resulting in 15% increase in company sales.

 Built awareness by developing and executing innovative marketing strategies to meet consumer needs.

 Managed all leasing functions including reviewing and negotiating lease transactions and agreements.

 Supervised completion of all legal paperwork and ensure proper customer service.

 Optimized existing leasing operation causing 1.3x improvement in the cost savings.

 Spearheaded multi-million rupee deals with American and Japanese clientele.

 Devised and implemented marketing plans for engaging corporates with yoga on its health benefits and corporate performance improvement.

 Designed hybrid yoga programs from scratch that attracted 20% increase in the youth enrolment.

 Negotiated with senior stakeholders of large clients such as KPMG, BCG, and AirCel.

 Created marketing and sales strategies to sell various types of thermal laminations films: Gloss, Matt, silky matt, velvet, and ecofriendly laminations.